For Country GMs, Regional Leaders & Brand Presidents in Luxury and Consumer.
Excom, Group Mancom, Senior Leadership. Impatient, hard to impress, looking for a reason to say no.
Substance isn't enough. One angle that doesn't hold. Ambiguity becomes the reason to defer or decline.
Engaged by C-suite leaders at CAC 40, Fortune 500, and government bodies
One discipline.
Three forms.
+ Single-speech intensive
One speech, prepared end to end. Three to five weeks.
+ Yearly retainer
For when the stakes return.
+ Last-minute intensive
48 to 72 hours before the moment.
"The strategy is yours.
How it lands, leave it to me."
70% substance. 30% form. The work happens upstream of the speech: angle, narrative arc, logic of argument, anticipation of objections.
Map the audience. Who supports. Who detracts. Find the angle that repositions the speech before a single slide is touched.
Build the skeleton. The opening that earns attention. The single idea they must leave with. The close that locks the verdict.
Order the proofs. Control when they agree, when they question, when they concede. Sequence is leverage.
Attack the argument before the audience does. Surface every weakness, every ambiguity, every line that invites the wrong question.
Rehearsal under real conditions. Pacing, presence, authority. Every pause, every answer to the question you don't want asked.
Every word precise. Every minute dense. A message built to hit under any pressure.
Global Brand GM defending strategy in front of Group leadership. Mandate approved before Q&A. Promoted two years later.
A newly appointed executive's first address to the organization. Tone established. No challenge to direction.
Business Unit Director defending portfolio strategy during a $5B cession. Named Marketing Director and Board Member of the new entity.
I don't build the presentation. I challenge it. Every assumption, every slide, every line. The structure collapses here, not on the day.
Every preparation starts from your specific situation. The method follows, never the reverse.
The decision is made in the opening. Lose them in the first 90 seconds, and no argument recovers it.
No methodology to credit. No brand to mention. The only people who know I exist are the ones you would refer me to.
For 10+ years, I've prepared GMs and Brand Presidents at the world's leading luxury beauty, hospitality, consumer goods, and entertainment groups. On the speeches that decide mandates, budgets, and roles.
What I bring is the pattern recognition from 100+ engagements that delivered the outcome. I know what works, what doesn't, and what flips the verdict.
First address. Annual review. Convention. If the angle isn't there yet, reach out.
Engagements held in strict confidence